Singer cum actor Park Yoochun has become a blue chip of the CF industry.
A member of JYJ, Park Yoochun was able to make a successful transformation into an actor through the KBS 2TV drama ‘SungKyunKwan Scandal’ and is now stepping up to the plate to film his first individual CF for DongSeo Food&Beverages’ ice tea product Tio.
In the commercial, Park Yoochun plays an innocent and good looking high school teacher who pulls at the heartstrings of women. A representative said, “We are amazed at the ‘Park Yoochun effect’ as the release of the commercial had a great positive impact on sales almost immediately. We believe that many corporations are showing a keen interest in him.“
He continued to say, “JYJ are probably the only celebrities who are making such a large impact in the CF industry regardless of the fact that they are not partaking in promotional activities. They’re being viewed highly for their ability to impact sales almost immediately due to their large fandom of all ages.”
Park Yoochun, as well as the other members of JYJ, Kim Jaejoong and Kim Junsu, have been partaking in commercials for clothing and cosmetics brands. In Park Yoochun’s case, he was able to appear on TV as an actor but still has restrictions placed on his TV appearances as JYJ and a singer due to the group’s dispute with their former agency SM Entertainment.
Though celebrities usually face heavier restrictions on CFs than on TV program appearances, JYJ and Park Yoochun are seen as a unique and uncommon case by representatives of the industry.
Source: [osen]
Translated & Shared by: dongbangdata.net
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